William Downie established his own label in 2003 after several years living and working in Burgundy. His intention is to produce wines of purity and detail that reflect their place of origin. They are made in the most natural way possible, not pushed or shoved in any direction. They are not added to or subtracted from. Although each of the William Downie wines is made from Pinot Noir, the Yarra Valley, Mornington Peninsula and Gippsland are more different than they are similar.

The wine has lifted blackcurrant and blackberry fruit aromas with rosemary, thyme and a subtle, tarry mineral character. The palate is deeply fruity and textured with enough chewy tannin to make the wine feel quite substantial.